Tuesday, 21 October 2014

BUSINESS BEFORE PLEASURE OR PLEASURE BEFORE BUSINESS: MY PERSONAL THOUGHT


This cliche “Business before pleasure,” seems to be in sync with Proverbs 24:27,
That says “Prepare thy work without, and make it fit for thyself in the field; and afterwards build thine house.” What that means is that if you want to succeed in your business, pleasure / fun should not be your priority, but the business. You can only have fun after the business is over. How true!

However, I am of the opinion that the opposite is also true. In some cases, pleasure should come before business. This is because business without entertainment/pleasure, is dead.

Your business can only thrive or succeed when it is presented to people who welcomes it, on a fertile not a hostile ground of the human mind. A business that is promoted in the wrong soil of the human mind will be dead on arrival. The reason is very simple. People are perturbed by so many of their personal issues that they don't have the time and the patience to listen to what you want to offer them.

So to sell or promote a product or services to people whose minds are occupied by so many things, people that you hold the solution to their problem, you have to be extremely smart. I mean, it behooves you to know how to get their attention so that you can help them with your product or service.

For you to be able to break their defence mechanism, their resistance, you have to know how to penetrate their minds, you have to know how to use entertainment to get their minds shifted from their worry to your funs. You have to know how to boost their confidence, encourage them and then have them listen for what you have for them. For me, this is where pleasure comes before business.

If you have ever traveled by luxurious bus, from Lagos to the Eastern part of Nigeria, you will know what I'm talking about; the way my Ibo brothers who sells various products on transit, in the moving bus, succeed in getting all the frantic passengers/ travelers in the bus to buy their products, is amazing. They will first bring fun to the people, by cracking their ribs with all kinds of joke. After that their business.

Are you into business? Do you want it to grow; do you want to have a high traffic that can translate to buyers? Always introduce fun, pleasure to your audience before you introduce your business to them. It will make them recieve both you and your business.

Viral marketing is a great advertising strategy or way of promoting your business. It is an advertising method where you create a mail about your business or product, service or site, send it to people you know, your network and encourage them to send the same mail further to people they know, their friends and associates. This way you promote your product or services to a wider audience in a very short period of time, courtesy, the mail you send which your friends resends to their friends. This method is cost effective.

Using funny messages for viral marketing works like magic. I used it to get people to visit my blog. For instance, some couple of days ago, a friend of mine sent me a joke that another friend sent to him. The joke was very hilarious so I quickly used it to promote my blog.That week, I received so many visitors to my new blog. Here is the funny joke and how I fused my blog into:

Only a courageous woman can fry a bunch of plantain without tasting any - Albert Macauley (1872)

He who says nothing lasts forever has never tried Hausa perfume - Nelson Mandela (1973)

He who completely unwraps moimoi and gala before eating cannot keep a secret - Abraham Lincoln (1864)

Any man that uses his teeth to cut shaki from pepper soup, with his eyes wide open, is not afraid of anything - Williams Shakespeare (1900)

Anyone who graduates without experiencing a strike, has never been to Nigeria - Lord Lugard (1904)

He who refuses to mix agege bread and akara as a type of sandwich is a racist - Martin Luther King jnr (1788)

Any man who drinks Alomo bitters without squeezing his face, is capable of murder - Michael Faraday (1899)

Drinking Garri doesn't mean u're poor, but allowing the Garri to swell b4 drinking is poverty - Queen Elizabeth (1893)

He who runs around looking 4 scissors to cut indomine seasoning sachet is not hungry - Dr Nnamdi Azikiwe (1947)

No matter how hot your temper is, it cannot cook yam - Goodluck Jonathan (2013)

Anyone who reads this without laughing is either looking 4 job or needs salvation badly - Barack Obama (2014).

Don't laugh alone pass it on to other friends, after that, click on www.richbelievers.blogspot.com, for important information that can change your life.

Do you have any comment on business before or after pleasure, or any other funny means of getting people to listen to you for what you have for them; an easy means of driving tragic to your blog or site? Please feel free to share it through your comment or drop a link here so that others can learn.

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